Unlock the Secrets of Customer Mindsets
About Us
Experimental Design
Horizonal Segmentation
Horizonal Segmentation
Founded by Dr. Howard Moskowitz in 2014, Mind Genomics Associates uses experimental design, analyzing response patterns, and utilizing segmentation analysis to identify consumer mindsets. This approach aims to provide a more efficient, scalable, and insightful understanding of consumer behavior compared to traditional methods.
Horizonal Segmentation
Horizonal Segmentation
Horizonal Segmentation
In essence, Mind Genomics uncovers the diverse ways people think about a particular topic by analyzing their responses to carefully constructed combinations of ideas. This allows for a deeper understanding of consumer motivations and preferences, enabling marketers to develop more effective and targeted campaigns.
Innovation Machine
Horizonal Segmentation
Innovation Machine
Mind Genomics is designed to be iterative, allowing for quick adjustments and refinement of the research questions and elements based on initial findings. This iterative nature facilitates efficient knowledge building and hypothesis testing leading to discovery of new innovations.